BGO Website Privacy Policy

Bluegrass Orthopaedics Website Privacy Policy

Bluegrass Orthopaedics (“BGO“) understands that our patients and others using our “Website” (www.bluegrassortho.com) value their privacy.  This Website Privacy Policy explains the practices we have adopted to protect the privacy of information you submit to us via the Website and information we collect via the Website.  In addition to this Website Privacy Policy (the “Policy“), we treat your “Protected Health Information” (as defined in the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations, as amended and supplemented from time to time) in accordance with our <Notice of Privacy Practices> that we will provide to you when you seek services from our offices.

This Policy describes the information we collect from you when you use our Website and how we use that information.

Please read this Policy carefully before you start to use our Website.  By using our Website, or by clicking to accept or agree to this Policy or our Terms when the option is made available to you, you accept and agree to be bound and abide by this Policy.  If you do not agree to this Policy, you must not access or use our Website.

This Policy may change from time to time, and if we make material changes to the Policy, we will notify you by placing a notice on the home page of the Website and posting the updated Policy here.  You are responsible for checking this page from time to time for any updates because, by using our Website, by providing any requested information, or by using the Website after changes to the Policy are posted, you are agreeing to the revised terms and consenting to the collection and use of your personal information as detailed in this Policy and our <Notice of Privacy Practices>.

INFORMATION THAT IS COLLECTED

Personally Identifiable Information

We collect personally identifiable information (name, e-mail or home address, etc.) from our Website ONLY when you voluntarily provide it to us through an online form, referral request, appointment request, comments, survey or similar method, including, but not limited to, The Champion Comeback story submissions.  We will not use your personally identifiable information except as stated in this Policy, and if applicable, our <Notice of Privacy Practices>.

Non-personally Identifiable Information

While you are using our Website, we automatically collect certain non-personal, anonymous information that may include the pages of the Website that you access, how long you spend on different pages, the type of device that you are using to access our Website, any links you click on, your geo-location (if available) and similar information.  This information does not identify you, but it helps us understand and improve the performance and content of our Website.

We do not associate this information with records containing personal information or Protected Health Information; however, we reserve the right to use non-personal information, such as IP addresses, to assist us in identifying any users of the Website that refuse to comply with our Terms or this Policy, and to identify users who threaten our service, Website, patients, potential patients, or others.

Our Website may use cookies to deliver content specific to your interests and to tailor the content you see to match your browser capability.  In addition, certain cookies allow the Website to retain information to make your use of the Website more efficient.  You are always free to decline our cookies if your browser permits, but some parts of our Website may not work properly if you do.

HOW WE USE YOUR INFORMATION

We will use your personally identifiable information only for the purpose that you provided it to us, for our business operations and in accordance with applicable law.  Information that you give us to register for an event, to register for patient services, to schedule an appointment, or other purposes, will be stored in our system and secured in accordance with applicable law.

We contract with a third party for the retail/e-commerce portion of our Website, and any information you provide to that third party will be treated in accordance with the privacy policies of that provider, which are accessible through links on the retail/e-commerce section of our Website.

By providing us with certain information through the Website, you consent to the following uses of such information:

Information Provided

Consent – You expressly opt-in and consent to:

Email Address Receiving emails from us, our affiliates or agents related to medical services in general, information you have requested, related services, information updates, and similar information
Phone Number

(land line)

Receiving calls from us, our affiliates or agents, through human initiated calls or automated calls, including the use of artificial or pre-recorded messages
Phone Number

(mobile number)

Receiving calls from us, our affiliates or agents, through human initiated calls or automated calls, including the use of artificial or pre-recorded messages

Receiving text messages (for which normal text or data charges may apply)

 

By providing this express consent, you specifically waive any claims you may have as a result of our sending such emails or text messages or placing such phone calls to your numbers, including claims under federal or state laws and specifically any claim under the CAN-SPAM Act, 15 USC § 7701, et. seq. or under the Telephone Consumer Protection Act, 47 USC § 227.  By providing the email address or phone number, you represent that you have the authority to use and provide this consent for that email address or phone number.

Any use of Protected Health Information will be in accordance with our <Notice of Privacy Practices> and applicable law.

HOW DO WE SHARE YOUR INFORMATION

We share information with third parties that we contract with to provide services in conjunction with the Website, and those third parties are contractually bound to comply with this Policy and applicable law.  We share information with advertisers only on an aggregate basis, which means that we will not disclose information to advertisers in a way that will personally identify you.  If you submit information for The Champion Comeback, please see The Champion Comeback Terms and Conditions for additional information on use of the information you submit for that program.

SECURITY

Our Website employs various security measures to protect against the loss, misuse and alteration of the information under our control. Personally identifiable user information is stored in a secured database and transmitted via an encrypted Internet channel. Unfortunately, no data transmission over the Internet can be guaranteed 100% secure, and we cannot prevent all intrusions into the database.  If you choose to provide information via our Website, you accept the risk that a third party may intercept or otherwise obtain and use that information.

CHILDREN’S GUIDELINES

Children’s privacy is of primary concern to us. WE DO NOT knowingly collect, via the Website, any personally identifiable information from children under the age of 13 without prior parental consent or parental notification, which will include an opportunity for the parent to prevent use of the information and participation in the activity. Without prior parental consent, online information will only be used to respond directly to a child’s request.

CHOICE/OPT-OUT

We provide you with the opportunity to opt-out of receiving any future communications from us and our partners at any time (provided that you cannot opt out of receiving communications directly related to your account with us, but you may have the right to specify the method of such communications). If you want to remove your information from our database and not receive future communications or registration-required service(s) or if you want to change your information in our databases, please contact us using any one of the following methods:

By E-Mail: info@bluegrassortho.com

By U.S. Mail:

Bluegrass Orthopaedics

3480 Yorkshire Medical Park

Lexington, KY  40509

 

NONDISCRIMINATION

BGO complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability or sex.  For further information on our nondiscrimination policies, please see our Notice of Nondiscrimination and Accessibility.

 

YOUR COMMENTS AND CONCERNS ABOUT OUR PRIVACY POLICY

Other than copyright or privacy policy questions which may be addressed as provided for in our Terms and requests to remove or change your information in our database, which may be addressed as provided for above, all other feedback, comments, requests for technical support and other communications relating to the Website should be directed to:  info@bluegrassortho.com